Andrea Du Rand

In an extension of the “Play You Part” initiative the campaign objective is to revitalise/further entrench Play your Part as a key communication tool. Become a Hero of Home. Pledge and participate in sharing the positive and pay it forward!

Where kindness promotes empathy, empathy enables compassion, compassion gives rise to love and love creates connections.

Through the implementation of the “Home of the Brand South African Superhero” Mobile Application:

• Facilitate a digital platform to be the “Home of the Brand South African Superhero” public pledges, positive media uploads and your encounter of kindness.
• The “Home of the Brand South African Superhero” Mobile App enables the individual or corporate contributors to;
  • Public Pledge: Pledge to Sponsor/ Support / Facilitate Collections for those in need, the impoverished, previously disadvantaged and vulnerable.
  • Public Pledges may also be made to non for profit organisations already giving back.
  • Positive Media Uploads: Document a recount of following through on my pledge and sharing my story.
  • Encounters of Kindness: Showcase acts of kindness, NGO’s, Do Good-ers and to promote charity and fundraising events throughout South Africa
  • Comment, Commend and Connect with individuals (Positive Media Uploads) as well as NGO’s to reward acts of kindness and/ or to make a pledge linked to the specific “Encounters of Kindness”.